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52
DSP-Ready Advertising Agency · Sarasota, FL

Media That
Moves Markets

Radiant 52 is a performance-first advertising agency delivering precision programmatic, paid social, search, and CTV campaigns built to scale across every major demand-side platform.

250+
Campaigns Managed
$40M+
Media Spend Deployed
8 DSPs
Direct Seat Access

Certified & onboarded across leading platforms

The Trade Desk
DV360
Amazon DSP
MediaMath
Xandr
Yahoo DSP
Verizon Media
StackAdapt
What We Do

Full-Spectrum
Campaign Execution

📡

Programmatic Display & Video

Data-driven audience targeting across premium inventory with real-time optimization, brand safety controls, and transparent supply path access.

📺

Connected TV & OTT

Reach cord-cutters and streaming audiences at scale with premium CTV inventory, household-level targeting, and cross-device attribution.

🎯

Paid Social

Precision social campaigns across Meta, TikTok, LinkedIn, and Pinterest — built with creative-first strategies that drive measurable conversions.

🔍

Paid Search & Shopping

Google and Microsoft Ads management with smart bidding, keyword expansion, shopping feed optimization, and full funnel ROAS tracking.

📊

Analytics & Attribution

Unified measurement across channels using first-party data strategies, multi-touch attribution, and custom dashboard reporting.

⚙️

Campaign Strategy & Planning

Media plans built around your business goals — not just impressions. From audience architecture to flighting, we map every dollar to an outcome.

How We Work

From Brief to
Live in Days

01

Discovery & Audit

We assess your current media mix, pixel setup, audiences, and competitive landscape before recommending a single dollar of spend.

02

Strategy & Planning

Our team builds a custom media plan with audience segmentation, channel allocation, creative specs, and KPI benchmarks.

03

Setup & Launch

Trafficking, pixel verification, brand safety tagging, and bid strategy configuration — all completed before campaigns go live.

04

Optimize & Report

Ongoing bid management, creative rotation, frequency controls, and weekly performance reporting with actionable recommendations.

Why Radiant 52

Built for
Serious Advertisers

We're not a reseller. We're not a black box. Radiant 52 operates with direct DSP seat access, transparent pricing, and dedicated strategists who know your business.

  • Direct Seat Access

    Contracts directly with The Trade Desk, DV360, Amazon DSP and others — no markup layers, no hidden tech fees.

  • First-Party Data Expertise

    We help you build, clean, and activate your own data to future-proof campaigns in a cookieless environment.

  • Transparent Reporting

    Live dashboards, log-level data access, and weekly readouts — you always know exactly where your money is going.

  • Florida-Based Team

    Headquartered in Sarasota. Available by phone. Real people, real accountability — not a ticket system.

Performance Benchmarks

Average ROAS Lift +42%
CPM Efficiency vs. Avg. -31%
Viewability Rate 78%
IVT Rate <0.8%
4.8/5
Average Client Satisfaction

Ready to Maximize Your Media Investment?

Talk to a Radiant 52 strategist and get a free media audit in 48 hours.

Services

Performance Media Services

From programmatic buying to creative strategy, Radiant 52 delivers integrated advertising solutions across every channel where your audience lives.

Core Offering

Programmatic Advertising

We manage demand-side platform campaigns with precision — from audience segment creation and data onboarding to real-time bid optimization and log-level reporting. Our team holds direct seats with the industry's leading DSPs, giving clients access to premium inventory without intermediary markups.

We apply brand safety controls including pre-bid filtering, contextual targeting, and third-party verification through IAS and DoubleVerify to protect your brand alongside every impression served.

The Trade Desk DV360 Amazon DSP Xandr StackAdapt PMPs Private Deals IAS DoubleVerify
Video & Streaming

Connected TV & OTT Advertising

CTV is the fastest-growing digital channel. Radiant 52 activates against premium streaming inventory — Hulu, Peacock, Paramount+, Pluto TV, and thousands of long-tail apps — with household-level targeting that connects your video message to the right living room at the right time.

Cross-device attribution connects your CTV exposure to downstream web, app, and in-store conversions for true omnichannel measurement.

Household Targeting Cross-Device OTT Inventory VAST/VPAID Attribution Reach Extension
Social Channels

Paid Social Media Advertising

Our paid social team builds audience-first campaigns across Meta (Facebook & Instagram), TikTok, LinkedIn, Pinterest, and X. We approach every platform differently — because what converts on LinkedIn rarely converts on TikTok — and we architect creative testing frameworks that generate learnings at scale.

Meta Ads TikTok Ads LinkedIn Ads Pinterest Lookalike Audiences Creative Testing Conversion API
Search

Paid Search & Shopping

Google Ads and Microsoft Advertising management built for efficiency. We combine intent-based keyword targeting with smart bidding strategies, tightly structured ad groups, and continuous negative keyword management to lower your cost per conversion and grow qualified traffic.

For ecommerce, our shopping feed management and Performance Max strategies are engineered to maximize revenue per click.

Google Ads Microsoft Ads Shopping Feeds Performance Max Smart Bidding Dynamic Search
Measurement

Analytics, Attribution & Reporting

We build measurement infrastructure that tells the true story of your media performance. From Google Analytics 4 configuration and server-side tagging to custom Looker Studio dashboards and cross-channel attribution modeling, Radiant 52 ensures every campaign decision is backed by clean, trustworthy data.

GA4 Looker Studio Server-Side Tagging Multi-Touch Attribution Incrementality Testing First-Party Data

Let's Build Your Campaign

Get a custom media plan from Radiant 52 — no obligation, no fluff.

About Us

The Agency Built
for Modern Media

Radiant 52 was founded on a simple belief: advertisers deserve direct access, full transparency, and strategic partners who are as invested in their outcomes as they are.

Our Story

Why We Built Radiant 52

The name Radiant 52 reflects our core philosophy — brilliant execution, fifty-two weeks a year. Advertising doesn't take holidays. Neither do we.

We saw too many brands pouring budget into opaque agency relationships and black-box platforms with no way to understand what was actually working. Radiant 52 was built to be the antidote: a performance media partner that operates with full transparency, direct platform access, and senior-level attention to every account.

Headquartered in Sarasota, Florida, we serve clients across the US — from emerging DTC brands to regional enterprises and franchise networks that need sophisticated media buying without the holding-company overhead.

Our Mission

To deliver precision-targeted, measurable advertising campaigns that grow revenue — transparently, efficiently, and at scale.

Our Values

Transparency over theater. Data over gut feeling. Partnerships over transactions. We hold ourselves accountable to the same metrics we set for our campaigns.

Our Location

505 S. 1155 N Gulfstream Ave, Ste 207
Sarasota, FL 34236

support@radiant52.com

Leadership

The Radiant 52 Team

Senior practitioners with deep platform expertise, not account coordinators passing tickets. Every client has a dedicated strategic lead.

MR

Marcus Reid

Founder & CEO

15+ years in programmatic media across agency and brand sides. Former DSP partnership director.

AL

Adriana Lopez

VP, Media Strategy

Built $20M+ media programs for retail, healthcare, and B2B verticals. Google Premier Partner certified.

JT

Jason Tran

Head of Programmatic

Deep expertise in TTD, DV360, and Amazon DSP. Specializes in first-party data activation and PMP curation.

SK

Sarah Kim

Director, Analytics

GA4 architect, data engineer, and measurement strategist. Fluent in server-side tagging and attribution modeling.

Work With a Team That's Invested in Your Growth

Radiant 52 takes a limited number of new clients each quarter. Let's talk.

Contact

Let's Talk Media

Ready to scale your campaigns? Fill out the form and a Radiant 52 strategist will be in touch within one business day.

Office

505 S. 1155 N Gulfstream Ave
Suite 207
Sarasota, FL 34236

Hours

Monday – Friday
9:00 AM – 6:00 PM ET

New Business

We onboard new clients on a rolling basis. Engagements start with a complimentary media audit. Minimum monthly media spend: $5,000.

DSP Onboarding

If you're a DSP or supply partner looking to onboard Radiant 52 as a managed buyer, please email support@radiant52.com with subject line: DSP Partnership Inquiry.

Request a Free Media Audit

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